This week my account went from following 377 accounts to just 152. I unfollowed a huge number of accounts in just a week’s time, and there’s a good reason why I did so. Let me explain.
Instagram as a platform is one that encourages engagement. Liking a post is just a simple double tap away, The metric to which a post is deemed a succes or a failure is based on engagement, and the more your following engages in a post, the larger the reach of said post. At the same time, if you create an environment where you’re more likely to engage with others, those same people will be more likely to return in kind. Gaining you more traction with your following, and thus increasing your reach.
Looking through the accounts I unfollowed, about 10% had not posted anything in the past 6 months. These inactive accounts are just an addition that will make the list more cluttered and I removed them to keep it easy to understand who I am following.
Keeping personal and business separate
Before this week, I followed all my personal friends on my business accounts. all my likes, comments, DMs, was a jumbled mess between personal and business. Unfollowing all my friends and refollowing them on my personal account keeps the two simple and clear. It’ll also increase the likelihood that I won’t miss a message from a potential client between all the conversations I have with friends.
One of the immediate effects of following such a limited number of accounts it that I am inspired and more motivated. Since the accounts that I decided to keep are mostly related to my work and are ones that inspire and motivate me, my entire feed suddenly transformed of one that is more random pieces of content, to a more cohesive whole. One that has photography that I like or pieces of content that inspires me to go out and shoot more.
Instagram is filled with hub accounts. A curated channel filled with reposts of other people’s content, many of them with tens of thousands of followers, if not more. While these accounts are a good way to find new creators, I’ve decided to step away from them. It’s way better to find these people through the explore function in Instagram and to follow the actual creators instead of a hub account. This way you’re actually rewarding a creator for their hard work.
These are a couple of reasons why I suddenly unfollowed over 170 accounts on my channel, I hope it all makes sense to you and maybe it’ll inspire you to do so as well. If you do happen to, let me know what the result ended up being.